Impression Management Case Study

 IMC University and the A grade - An Impression Management case study 

IMC is a well-reputed university pan-India. It is well known for its strict curriculum and dress code policy. It aims to get an A-grade accreditation by the end of this year, 2022. A clean environment, calm atmosphere, and active participation in social work activities are distinctive features of the university. It has been 50 years since its establishment, and the management has handled the impression management of the institute very well. Every year, multiple students across India give interviews and entrance exams for this university. The university's alums have always given a positive impression about the academics and facilities provided by the university. The management and the faculty were confident about getting a good grade in the upcoming evaluation. IMC university never claimed to be the best, but it always considered itself one of India's bests. 

When the accreditation board came to examine for the most prestigious grade, however, the university needed help to stand up to its set standards. Even though members of the institute did not leave any loophole in the hospitality of the examiners, somehow, they needed help to meet their expectations. Soon, the university team enquired about what went wrong in the evaluation process and sought scope for improvement. The panelists and examiners pointed out that student interaction could have been better. Many students were unhappy with the university's functioning, so the panel had to go with what the students were saying about the institution. Getting to know about this feedback was quite concerning for the university directorial board because it had an impression that the students were very content with the facilities and academics at the university. Looking at this evaluation, the university feared its reputation would go down compared to the other competing colleges. Recent research on IMC university students on the parameters of stress and anxiety was shocking. Students faced extreme burnout from multiple assignments and the bulk of co-curricular. Keeping up with everything going on in the university was something the students feared. This research concluded that even though IMC university has an impression of being one of the universities with a calm and serene environment, the student's mental health has not been taken care of. This could be one of the possibilities of not getting the desired accreditation by the Pan-India University Grading board. 

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Questions 

1. How did IMC university maintain its impression all through these years?

2. What, according to you, went wrong during the grading process?

3. Did IMC university miss some blind spots while maintaining its impression and accreditation? 

4. What did the panelists find out about the University through the students?

Answers 

1. A clean environment, calm atmosphere, and active participation in social work activities are distinctive features of the university. It has been 50 years since its establishment, and the management has handled the impression management of the institute very well. Every year, multiple students across India give interviews and entrance exams for this university. The university's alums have always given a positive impression about the academics and facilities provided by the university. The management and the faculty were confident about getting a good grade in the upcoming evaluation. IMC university never claimed to be the best, but it always considered itself one of India's bests. 

2. Recent research on IMC university students on the parameters of stress and anxiety was shocking. Students faced extreme burnout from multiple assignments and the bulk of co-curricular. Keeping up with everything going on in the university was something the students feared. This research concluded that even though IMC university has an impression of being one of the universities with a calm and serene environment, the student's mental health has not been taken care of. This could be one of the possibilities of not getting the desired accreditation by the Pan-India University Grading board. 

3. Yes, it did miss a few blind spots, like taking care of students’ mental health. It also did not take students' feedback regularly. 

4. When the accreditation board came to examine for the most prestigious grade, however, the university needed help to stand up to its set standards. Even though members of the institute did not leave any loophole in the hospitality of the examiners, somehow, they needed help to meet their expectations. Soon, the university team enquired about what went wrong in the evaluation process and sought scope for improvement. The panelists and examiners pointed out that student interaction could have been better. Many students were unhappy with the university's functioning, so the panel had to go with what the students were saying about the institution.